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Insights

App Design with Experience

There are numerous approaches to considering your brand’s app design. There’s the practical aspect of what the app is, and then there’s the strategic aspect of how it fits into your business goals. When developing an app, development teams should start with what we’re all: users. Every one of us has had fantastic experiences that […]

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Customer Experience (CX) drives Digital Transformation

Businesses are being required to change their business models in order to adapt to the new market reality as a result of digital transformation. What’s interesting about this is that the businesses aren’t driving the change. Instead, the customer is driving this change. Customers today expect relevant content related to what they’re doing at anytime, […]

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