Microsoft Dynamics 365 Marketing is a CRM module that manages campaigns and marketing automation. You can manage data segmentation, lead scoring, events, email marketing, and marketing insights with Dynamics 365 marketing software.
Dynamics 365 for Marketing allows you to consolidate your customer data and create personalised customer journeys.
Marketing automation software integrates with Dynamics 365 CRM, Dynamics 365 Sales, Dynamics 365 Customer Insights, Microsoft Teams, and other Microsoft products, allowing you to make faster and better decisions based on customer data.
Dynamics 365 for marketing enables your business to convert prospects into Marketing Qualified Leads (MQLs) by providing tools for campaign orchestration, event management, social media engagement, email marketing, data segmentation, and lead management and scoring.
Microsoft Dynamics 365 Marketing integrates sales and marketing in CRM, resulting in deeper customer engagement and pipeline development to propel your business forward.
Dynamics 365’s marketing module assists with:
Marketing campaign management
Email marketing
Social media integration
Event management
Lead management and evaluation
Effective Marketing KPI dashboards and reports
View campaign response rates
From within Dynamics 365 CRM, target specific groups
Outbound telemarketing operations
Surveys
Advanced lead generation
Customer journey automation
Targeting and data segmentation
Marketing through nurturing
Reduces the sales cycle
Enhances the process of lead qualification
Facilitates in increasing sales conversion rates
Harmonises sales and marketing processes
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